One of the hardest things as an indie author is getting people to believe in your book and you as a writer without a publishing house behind you. You know that your book is as valid and well written as many out there for sale in big named bookstores and just because your work hasn’t had the seal of approval from on-high, it is very often considered inferior. I recognise that a lot of this is changing and with a good marketing campaign and 1000s of whatever currency you use, you can sell many, many books. But those 1000s have to come from somewhere. After all, we in Britain know there is “no magic money tree”…ahem.
“You’ve got to spend money to make money” such a brilliant saying in today’s economy! Don’t get me wrong, if I had thousands of pounds free to use on FB ads, IG ads, Twitter ads, Amazon ads, Google ads, tattooing the name of my book to people’s foreheads with a QR code linking directly to my Amazon seller’s page, ads – you bet I would (actually…this one might be an idea)…but I don’t, I really, really don’t!
So what do you do? Putting yourself out there (another loathsome phrase!) is probably the best way to go. Trying to advertise without bankrupting yourself with no guarantee of making it back. I did a run of good old-fashioned print posters to display in places locally, which actually ended up being a lot cheaper to do than I thought. I’ve started out with 25 but will end up doing more if they garner interest.
I’m looking forward to going into schools too. After all that was the initial purpose of writing the book and beginning the series, to bring the Stone Age to life for children. This time next year, I’ll have two books to promote and will be working on my third which will be exciting!